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Revamping Business Strategies for a Stronger Future
Revamping Business Strategies for a Stronger Future
- Marketing and Lead Generation Improvements
- Operational Capacity Strengthening
- Leadership Continuity Planning
Established in 1995, Mapollo Catering has built a strong reputation in Singapore’s catering industry, serving a wide range of needs from buffet spreads to funeral wake services and corporate Bento boxes. Despite its strong track record, the business faced challenges such as unclear USPs, inefficient lead generation, and limited collaboration within the supply chain. With our guidance, the company revamped its marketing strategy and improved operational efficiency to strengthen its foundation and ensure long-term sustainability.
Mapollo Catering’s growth was hindered by several key challenges, including inefficient lead generation and limited operational capacity. Their previous marketing efforts produced poor results, largely due to the lack of clearly defined Unique Selling Propositions (USPs).
Externally, minimal collaboration with supply chain partners restricted opportunities for growth through strategic alliances. Internally, the company struggled with being under-staffed and faced added pressure due to the absence of a leadership continuity plan, as the long-serving founder was of senior age. These issues placed significant strain on both daily operations and long-term business stability.
Marketing and Lead Generation Improvements
USPs were clearly defined and integrated into marketing campaigns.
A referral program and improved marketing strategies were implemented to boost client acquisition. Transparent communication with potential partners was initiated to drive joint business development.
Operational Capacity Strengthening
Additional staff were hired to reduce workload and operational stress.
Operational procedures were streamlined to improve efficiency.
Leadership Continuity Planning
The founder’s son and another staff member were identified for leadership succession.
Development programs were initiated to prepare them for key marketing and operations roles.
Targeting a 20% increase in revenue by end of 2025, with an additional 15% growth projected in 2026.