Enhancing Strategic Alignment
- Business Strategy Development
- Customer Strategy
- Supplier & Partner Management
L&L Supplies is a trading company that supplies building materials (with a focus on natural stones) for both commercial and residential clients in Southeast Asia. They also provide installation and maintenance services.
While expanding their client base from Business-to-business (B2B) to Business-to-consumer (B2C), L&L received multiple complaints. Many consumers felt that the product quality and delivery were not up to expectation. As a result, L&L was unable to collect the final payment from these customers.
Apart from that, L&L was also facing some challenges with regard to their business direction. With the competitive industry landscape, they lost some major contracts and their profit margin was lowered.