Future-Proofing The Business
- Organisational Culture Consulting
- Business Strategy Development
- Customer Strategy
- Process Management
- Knowledge Management
Hua Cheng Hang Native Produce started producing dragon’s blood since 1920 and became the first dragon blood manufacturer in Singapore in 1985. Now run by the 5th generation, Hua Cheng Hang continues to emphasise on its product quality. Their main clients from China’s pharmaceutical industry use dragon’s blood to create traditional Chinese medicine.
The absence of a Mission, Vision, Values and Key Performance Indicators (KPIs) meant a lack of strategic direction and alignment between employees and the company’s objectives. Besides that, another area which was neglected was market and customer research. There was also no proper documentation of work processes to facilitate knowledge retention and transfer. Witnessing a sharp decline in revenue attributed to price war and increasing competition, Hua Cheng Hang Native Produce decided to seek assistance to tackle all existing issues and look into future growth strategies.