Creating Brand Value
- Business Strategy Development
- Customer Strategy
Popular Rent A Car is a car rental company in Singapore with a 500-strong fleet, offering personal / corporate / Grab rental & chauffeur service. They are also one of the first to introduce car-sharing in Singapore, with the launch of WhizzCar in 2003.
Due to Covid-19, the demand for mobility services declined drastically. On top of that, there was a surge in road hailing alternatives, which led to price erosion. Popular Rent A Car saw that it was unsustainable to keep engaging in a price war with competitors and decided to engage us to rethink the strategic direction for their organisation.