Looking Into Holistic Growth
- Business Strategy Development
- Customer Strategy
- Human Capital Consulting
- Process Management
Crestar Enterprise is the sole distributor for Crestar ceiling fans in Singapore, which offers a wide range of high quality fans and related accessories. With multiple awards under its belt as well as the Safety Mark and bizSAFE Level 3 accreditation, Crestar Fans has grown to be one of the top brands in the ceiling fan industry.
As Crestar expanded their services to serve consumers apart from businesses, there were opportunities lost and increased complaints due to the lack of a proper customer management system.
Moreover, there was no proper workflow to guide the operations department to cope with demands of this new segment of customers. This resulted in product installation appointments being delayed or missed out, which affected Crestar’s reputation as well as cost them additional time and money.