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Driving Sustainable Growth
Driving Sustainable Growth
- Business Strategy Development
- Customer Strategy
Rare48 is a food and beverage company that primarily operates snack bars and food kiosks—most notably, the popular Uncle Didi, an artisan brand specialising in aromatic popcorn and cotton candy. Dedicated to creating memorable experiences, Rare48 tailors its packaging and flavours to suit various themes and preferences, whether for corporate events, schools, or private celebrations.
Uncle DiDi is highly regarded for its unique and innovative flavours, developed in-house through dedicated R&D and produced locally to ensure freshness and exceptional quality. This commitment to excellence has cemented the brand’s status as a reputable and trusted food provider.
In the highly competitive F&B industry, Rare48 faced challenges optimising its operational footprint to drive sustainable growth. To thrive, the company needed to consider exploring viable food ventures to develop a scalable business model that will ensure profitability. The brand also needed a strategy to reduce customer churn and encourage customers to spend more and to come back.
Business Strategy Development
Opening of a Flagship Store
We recommend that Rare48 consider opening a flagship store that can act as a showcase for the brand. The focus is on experience and creating a destination store that people want to visit. This will help draw customers into the brand, over and above making sales. It could be the brand’s first store, or the largest store in the chain. It might have the widest product range and/or exclusive items, unique design, or decor.
Customer Strategy
Customer Loyalty Program
Rare48 could develop a personalised Customer Loyalty Program based on customer profile and brand values. By creating a delightful customer experience with a seamless platform for rewards & redemptions and smarter initiatives for repeat customers, it allows the company to extend the lifetime value of its customers. Examples: points, tier-based, spending-based, mission-driven, free perks, gamification, etc.
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Annual sales turnover is expected to rise from $416,410 to $740,000.
- Revenue is projected to grow by 5-10%