As a Senior Paid Performance Strategist in her previous role, Ansabel has planned and executed successful marketing campaigns across various digital platforms like Google, Facebook and YouTube. Her experience in copywriting, data analysis, campaign optimisation and performance tracking has assisted numerous clients meet and exceed their KPIs.

Some of these clients include Harvey Norman (Singapore and Malaysia), NUS, Apollo Marine Seafood, East Coast Podiatry Centre, SW1 Clinic, Thomson Chinese Medicine, Sky Premium, Rooki Beauty, Oeteo, TaF.tc, Wonderland Botanicals and 1-Group (Brand owner of Monti, 1-Altitude, The Summerhouse and more).

Passionate about online advertising and the digital industry, Ansabel attends webinars and trainings hosted by Google, Facebook and LinkedIn. She has obtained certifications for Google Ads (Search, Display, Shopping, Video, Measurement) and Google Analytics.

Her current role at Advanced Consultancy expands beyond digital marketing and involve responsibilities such as content creation and curation, product launches and partnership development.