2. Business Strategy Development
3. Customer Strategy
Incorporated in 1969, SAGA offers a broad-spectrum of renowned and reputable locally manufactured food products such as Rice Vermicelli, Flour Vermicelli, Bean Vermicelli, Egg Noodles, and Fish Maws, which are well-flavoured by both locals and abroad, too. Not commonly known, SAGA also imports trading food products such as the Instant Noodles, Oil, Fragrance Rice and Potato Starch.
Saga Foodstuffs faced an issue of limited product range offering for consumers. Further more, there wasn’t a high level of technological adoption in their manufacturing processes, and a gap in tapping on digital platforms to reach out to a growing base of online shoppers and customers.