Scaling Up A Household Brand
2. Business Strategy Development
3. Customer Strategy
Incorporated in 1969, SAGA offers a broad-spectrum of renowned and reputable locally manufactured food products such as Rice Vermicelli, Flour Vermicelli, Bean Vermicelli, Egg Noodles, and Fish Maws, which are well-favoured by both locals and abroad, too. Not commonly known, SAGA also imports trading food products such as Instant Noodles, Oil, Fragrant Rice and Potato Starch.
Due to the pandemic, the past few years have been challenging for the F&B and food manufacturing industry. As a local household brand for over 50 years, Saga Foodstuffs wanted to explore how they could improve their current business model and develop appropriate strategic plans in order to scale up.
“Through Advanced Consultancy’s assistance, I realised the importance of engaging experts to provide a fresh and neutral perspective to facilitate proper strategic planning and business transformation. I believe that other companies, especially family businesses, would be able to benefit from their help as well.”
– Saga Foodstuffs