Gaining Competitive Advantage
- Customer Strategy
- Process Management
Advance Membrane System specialises in building custom-designed Tension Membrane Structures in various fabrics through cutting edge technology. They are backed by over 20 years of experience and provide end-to-end solutions, from consultation to design, fabrication and installation.
Despite being the only local fabricator of membrane structures in Singapore, Advance Membrane System did not have a competitive advantage that allowed them to compete effectively within the marketplace. They did not have much market reach or a marketing plan. Besides that, the workplace management at the production shop-floor had plenty of room for improvement.