Driving Growth Through Transformation
- Human Capital Consulting
- Process Management
- Customer Strategy
Since its inception in 1961, Yew Kee Collective has grown from operating within a small duck rice food stall to managing a diverse portfolio of eight food establishments under its umbrella. The brand, coined by combining the patriarch’s Chinese name, You” (“友”) and “Ji” (“記”) has become synonymous with serving quality food to people from all walks of life.
The Singapore economy is into its fourth year of restructuring, and small and medium enterprises (SMEs) are feeling the brunt of government policy on tightening the inflow of foreign labour. SMEs have been struggling not only to attract human capital, but to retain them as well. Yee Kee is no exception.
Furthermore, the F&B industry in Singapore has undergone various changes in the last few years, with the COVID-19 pandemic impacting the industry’s growth and trends. In 2023, the F&B services in Singapore is expected to experience several trends that will shape the future of the sector.
These trends reflect changing customer preferences, new technologies, and emerging business models. To succeed, Yew Kee needs to innovate continually and adapt to changing trends. More to the point, it needs to identify its digital needs and take a phased approach in its digitalisation efforts— a challenge for it and other SMEs.