1. Introduction to business strategy
2.The importance of business strategy
- Planning
- Strengths and weaknesses
- Efficiency
- Control
- Competitive advantage
3. Components of a business strategy
- Vision and business objectives
- Core values
- SWOT analysis
- Strategies
- Tactics
- Resource allocation plan
- Measurement
4. Examples of business strategy
- Cross-sell more products
- Most innovative product or service
- Grow sales from new products
- Improve customer service
- Cornering a young market
- Product differentiation
- Collaborating with partners
- Creating networks through platform(s)
- Pricing strategies
- Technological advantage
- Improve customer retention
- Sustainability
5. Strategic planning models
- Balanced Scorecard
- Strategy Map
- SWOT Analysis
- PEST Model
- Gap Planning
- Blue Ocean Strategy
- Porter’s Five Forces
- VRIO Framework
- Baldrige Framework
- OKRs (Objectives and Key Results)
- Hoshin Planning
- Issue-Based Strategic Planning
- Goal-Based Strategic Planning
- Alignment Strategic Planning Model
- Organic Models of Strategic Planning
- Real-Time Strategic Planning
Business strategy is a powerful tool to help you reach your business goals as well as define the strategies and tactics you need to employ within your company. It also guides many of your organisational decisions, such as hiring new employees. Creating a business strategy that is in line with the vision you have for your company takes time and development. The course will discuss what a business strategy is and why it is important, the components of a business strategy and some examples of business strategies to help you generate ideas for your own company.
The course is ideal for top management, directors, heads of departments, and those involved in strategising business directions.
Upon completion of the course, participants would be able to:
- Understand the importance of business strategy
- Work out a business strategy by focusing on the important components
- Learn different usage of business strategy
- Understand different models of strategic planning
1. Introduction to business strategy
2.The importance of business strategy
- Planning
- Strengths and weaknesses
- Efficiency
- Control
- Competitive advantage
3. Components of a business strategy
- Vision and business objectives
- Core values
- SWOT analysis
- Strategies
- Tactics
- Resource allocation plan
- Measurement
4. Examples of business strategy
- Cross-sell more products
- Most innovative product or service
- Grow sales from new products
- Improve customer service
- Cornering a young market
- Product differentiation
- Collaborating with partners
- Creating networks through platform(s)
- Pricing strategies
- Technological advantage
- Improve customer retention
- Sustainability
5. Strategic planning models
- Balanced Scorecard
- Strategy Map
- SWOT Analysis
- PEST Model
- Gap Planning
- Blue Ocean Strategy
- Porter’s Five Forces
- VRIO Framework
- Baldrige Framework
- OKRs (Objectives and Key Results)
- Hoshin Planning
- Issue-Based Strategic Planning
- Goal-Based Strategic Planning
- Alignment Strategic Planning Model
- Organic Models of Strategic Planning
- Real-Time Strategic Planning
Business strategy is a powerful tool to help you reach your business goals as well as define the strategies and tactics you need to employ within your company. It also guides many of your organisational decisions, such as hiring new employees. Creating a business strategy that is in line with the vision you have for your company takes time and development. The course will discuss what a business strategy is and why it is important, the components of a business strategy and some examples of business strategies to help you generate ideas for your own company.
The course is ideal for top management, directors, heads of departments, and those involved in strategising business directions.
Upon completion of the course, participants would be able to:
- Understand the importance of business strategy
- Work out a business strategy by focusing on the important components
- Learn different usage of business strategy
- Understand different models of strategic planning