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Boosting Sales Revenue
Boosting Sales Revenue
- Business Strategy Development
- Human Capital Consulting
Echan is a leading foam manufacturer in Singapore that takes pride in producing quality material that is comfortable and durable. They have been supporting the needs of thousands of businesses since its inception in 1995 and have worked closely with partners to address the evolving demands of the market for polyurethane foam.
Even though Echan has been in the foam industry for many years, they did not place much emphasis on marketing. There was no marketing plan in place to further build the brand or increase revenue. Apart from that, the absence of a structured Human Resource (HR) programme meant that job roles were not clearly defined and employees did not have chances to upgrade their skills via training programmes. In addition, talents were not properly identified and groomed since there was no performance appraisal system.
Business Strategy Development
We helped to introduce the 7P Marketing mix to strategise how Echan’s products should be marketed. From there, a marketing plan for the year ahead was developed, with the goal of boosting sales revenue and improving the branding strategy.
Human Capital Consulting
To better define job responsibilities and ensure these are aligned to the organisation’s goals, we assisted to establish competency based job descriptions. A competency matrix and structured performance appraisal were also developed to evaluate employees accurately and identify high performing employees. On top of that, we also helped to develop a training programme to further groom talents.
- Number of new customers for bedding products is projected to increase by 20%
- Sales revenue is estimated to grow 100%
- 2 new job positions are expected to be created